Brandee Kelley Group

Understanding the buyer

As the seller, you can control three factors that will affect the sale of your home:

The home’s condition
Asking price
Marketing strategy

However, there are numerous other factors that influence a buyer, and you need to understand these consumer trends when you enter into a seller’s market. The more your home matches these qualifications, the more competitive it will be in the marketplace. The team members of the Brandee Kelley Group can advise you on how to best position and market your home to overcome any perceived downsides.

Unfortunately, the most influential factor in determining your home’s appeal to buyers is something you can’t control–its location. According to the National Association of REALTORS®, neighborhood quality is the No. 1 reason buyers choose certain homes. The second most influential factor is commute times to work and school.

While some buyers want to simplify their lives and downsize to a smaller home, home sizes in general have continued to increase over the decades, nearly doubling in size since the 1950s. Smaller homes typically appeal to first-time home buyers and empty nesters. Growing families need lots of space, casual living areas and generous storage.

Preferences in floor plans and amenities go in and out of fashion, and we can inform you of the “hot ticket” items that are in demand by buyers in your market. If your home lacks certain features, you can renovate to increase its appeal, but be forewarned: That’s not always the right move. Using market conditions and activity in your neighborhood as a gauge, we’ll help you determine whether the investment is likely to help or hinder your profit margin and time on the market.