Brandee Kelley Group

Eight steps to selling your home

1.    Define your needs and evaluate the reasons for selling your home.  If you have a growing family, you may be in the market for a larger home.  Empty nesters often desire a smaller home that’s low-maintenance and offers a convenient lifestyle.  The Brandee Kelley Group will work with you to map out the best path to achieve your objectives and set a realistic time frame for the sale of your home.

2.    Your next objective should be work with us to determine the best possible selling price for your house. Setting a fair asking price from the onset will generate the most activity from other real estate agents and buyers. In establishing the all-important listing price, we’ll take into account the condition of your home, what comparable homes in your neighborhood are selling for, and state of the overall market in your area.

It’s often difficult to remain unbiased when putting a price on your home, so our pricing expertise is invaluable at this step. We know what comparable homes are selling for in your neighborhood and the average time those homes are sitting on the market.

Please remember that you’re always better off setting a fair market price than setting your price too high. Studies show that homes priced higher than 3 percent of their market price take longer to sell. If your home sits on the market for too long, potential buyers may think there is something wrong with the property. Usually, the seller has to drop the price below other comparable listings in order to compete with newer, reasonably priced listings.

3.    Prepare your home to be a showcase and attract potential buyers.  We want your home to show well and we’ll offer tips on highlighting the unique features of your home if it’s needed.  We love these words:  Clean up.  Brighten up.  Freshen up!!!
Inspect your home carefully and make minor repairs and replacements.  Get your home in tip-top shape, because the condition of your home will affect how quickly it sells and the price the buyer is willing to offer.

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First impressions are the most important and curb appeal will be the first thing a potential buyer sees.  Plan to invest effort to spruce up your foundation plantings and give your front door and entrance a little pizazz.  We’ll help you take a fresh look at your home and suggest ways to stage it and make it more appealing to buyers.

4.     When you’re ready to sell, we’ll set up a marketing strategy designed specifically for your home. We market your home on the MLS, the internet, open houses, yard signs, agent-to-agent referrals and direct mail marketing campaigns to our extensive database of qualified buyers. Our proven marketing strategies bring the most qualified buyers to our listings.

5.    When you receive a written offer from a potential buyer, we’ll first find out whether or not the individual is prequalified or preapproved to buy your home. If so, then we’ll review the proposed contract, taking care to understand what is required of both parties to execute the transaction. At this point, you have three options: accept the contract as is, accept it with changes (a counteroffer), or reject it. Remember: Once both parties have signed a written offer, the document becomes legally binding. We will answer any questions or concerns you have about the offer, provide our recommendations, and make certain you understand the contract in its entirety.

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6.    Most offers to purchase your home will require some negotiating to come to a win-win agreement. We will protect your best interests throughout the bargaining. We understand what each contract clause means, what you will net from the sale and what areas are easiest to negotiate.

7.    Once you accept an offer to sell your house, we’ll guide you through the process of moving your transaction through escrow and to a successful closing.

Your home may need to be formally appraised, surveyed, inspected and/or repaired. We will spearhead the effort and serve as your advocate when dealing with the buyer’s agent and service providers. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the home, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away, open a new round of negotiations or proceed to closing.

8.     The Closing refers to the meeting where ownership of the property is legally transferred to the buyer. We will be present during the closing to guide you through the process and make sure everything goes as planned.